Autodesk Claims Its Tech Is So Good, Even God Can Take Time Off

Autodesk's Tony Hale-Fronted Ad Claims Its Tech Is So Good, Even God Can Take Time Off 

CMO Dara Treseder says the company's creative pivot forms part of a new 'branded house' strategy

Thanks to Autodesk, even God can take a vacation. At least, that’s what the design and make software brand claims in its new campaign.

The brand has enlisted Emmy-winning actor and comedian Tony Hale for “Let There Be Anything,” its new campaign celebrating the ingenuity of the people who design and make the world around us, and the technology that powers their work.

Released with a 60-second ad, the spot sees Hale portraying God, traveling the world in awe of what Autodesk customers have designed and made, from buildings to bikes and beyond. The ad uses humor to draw parallels between divine creation and human innovation.

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Cydney Lee

Cydney Lee is ADWEEK's advertising news reporter based out of NYC. Prior to joining in Aug. 2024, she was editorial assistant at Billboard. Her work has also appeared in W Magazine, GRAMMY.com, Pigeons & Planes, Vulture and more.