LOUISVILLE, Ky. (WDRB) -- As the city mourns the sudden loss of Louisville basketball great Junior Bridgeman, tributes are pouring in from all corners of the nation for a man who excelled on and off the hardwood.

Ulysses "Junior" Bridgeman, 71, died Tuesday after he suffered a medical emergency and collapsed during a fundraising luncheon at the Galt House Hotel in downtown Louisville. 

With all of the reaction to Bridgeman's death, one word being used to describe him is: humble. Some would even say his life has been just as impactful as Muhammad Ali.

"Just a humble, tremendous man. Huge loss for this community, I mean huge loss," Bridgeman's friend Jerry Eaves said Tuesday. 

His unexpected passing has already left a void for many. Susan Sweeney Crum, who lost her husband Denny Crum nearly two years ago, said the legendary coach saw something special in Bridgeman.

"When I found out he had actually passed, it was just heartbreaking. Just such a shock," Sweeney Crum said. "Denny knew Junior was a great talent as a basketball player, but I think he also just saw what a bright, smart and committed person he was to anything he did."

He was right. Eaves, also a basketball player, said basketball was just a piece of who Bridgeman was—a stepping stone. And what he did after, was who he is and will always be.

"Junior is one of the nicest, most humble, most generous, most compassionate, faith-filled, wonderful human beings you'd ever meet," said Sweeney Crum.

As a businessman, Bridgeman created jobs for thousands and, as a philanthropist, he gave a lot of his time and money to meaningful cases.

Because of the person he was, there is so much to say. But what does Louisville look like without someone like Bridgeman?

"I just don't know who fills those shoes. I really don't. You lose great ones, we lost coach Crum. A great person. We lost Junior Bridgeman, I mean, pillars of the community," Eaves said. "I don't know how, I don't know if there will ever be another period in this city in my lifetime that we'll lose people that were here. Of course, Muhammad Ali, but I'm going to be honest with you, Junior Bridgeman, for this community, was just as important for what he did for everyone here."

Eaves said it's sad and frustrating to lose a friend like Bridgeman. He added that they would often go golfing together, and Bridgeman would always call him "Tiger Eaves."

While Bridgeman may not be with us anymore, he said it best: "One thing we'll always be, is Cards forever."

Below is a collection of reaction and tributes from friends, family, Louisville leaders, local groups and the basketball world.

Calling Bridgeman a legend and beloved member of the Louisville basketball family, Louisville Athletics expressed its sympathy for Bridgeman's family.

"Junior Bridgeman leaves an unmatched legacy and we are forever grateful for the impact he's made on our program, our university and our city," the statement posted on X read. "We send our deepest condolences to the Bridgeman family and all who loved him."

Bridgeman, a native of East Chicago, Indiana, played for Hall of Fame coach Denny Crum at Louisville. In three seasons, he scored 1,348 points, grabbed 657 rebounds and in his senior season led the Cardinals to the 1975 Final Four, where they lost to eventual national champion UCLA in a 75-74 thriller.

"Junior Bridgeman was an incredible family man, community leader, business executive and tremendous representative and supporter of the University of Louisville," Josh Heird, vice president and director of Athletics at UofL, said in a statement. "But more than that, he embodied the kindness and humanity that we should all seek in ourselves. Junior used his immense talents and successes in both business and sport to ensure that his life had a positive impact.

"He cared deeply about making the world a better place for all of us. His life is woven into the fabric of the University of Louisville's history and story, as a player, as a leader and as a generous supporter of Louisville Athletics and the University.

"We will be forever indebted to him for all that he did for our student-athletes, our campus, and most importantly, the Louisville community. Words cannot fully express our enormous sense of loss today. Our thoughts and prayers are with his entire family, friends, colleagues, and former teammates during this difficult time."

NBA Commissioner Adam Silver shared a statement on X through the NBA Communications account, saying he was "devastated" to learn of Bridgeman's sudden passing.

“Junior was the ultimate entrepreneur who built on his impactful 12-year NBA playing career by becoming a highly respected and successful business leader,” Silver said. “He served as a mentor to generations of NBA players and athletes across sports who were eager to learn from him about what it takes to thrive in the business world.

"Junior was a dedicated member of the NBA family for 50 years—most recently as a minority owner of the Milwaukee Bucks, an investor in NBA Africa and as a player who set the standard for representing the league and our game with class and dignity.

"We express our heartfelt condolences to Junior's wife, Doris, their children, Eden, Justin, and Ryan, the Bucks organization, and his many friends and admirers in the basketball community."

The Milwaukee Bucks said it was "shocked and saddened" by Bridgeman's "tragic passing," sharing their "deepest condolences to his family."

Bridgeman, who purchased a 10% stake in the team in 2024, played for the Bucks from 1975-84, then returned to the team for his final NBA season in 1986-87. He ranks seventh in Bucks history in field goals made (4,142), ninth in points (9,892) and 10th in minutes (18,054). His 711 career games played for Milwaukee ranks him third in franchise history.

His No. 2 jersey was retired by the Bucks in 1988. It hangs in Fiserv Forum to this day "serving as a constant remembrance of his outstanding play on the court and his impact on the Bucks' success."

"His hard work and perseverance led him to become one of the nation's top business leaders and, last September, Junior's professional life came full circle when he returned to the Bucks family as an owner. His memory will always be an inspiration to the Bucks organization," the team statement continued. "We are heartbroken by Junior's passing and we send our deepest condolences to his wife, Doris, his children, Eden, Justin, and Ryan, his entire family and all those close to him."

Milwaukee Bucks head coach Doc Rivers discussed Bridgeman's passing in a press conference Tuesday.

"Tough day. Just a really tough day," Rivers said. 

“Think about that kid growing up, wanting to be an NBA player, probably his dream, and he turned that dream into becoming an NBA owner. He is the exact model the league should use every day when they are talking to our young players.”

Bridgeman was involved in one of the biggest trades in NBA history at the start of his professional career. After the Los Angeles Lakers selected Bridgeman with the eighth pick in the 1975 draft, they sent him to Milwaukee as part of the trade that brought Kareem Abdul-Jabbar to the West Coast.

Bridgeman was part of a group of four longtime Valhalla Golf Club members — along with Jimmy Kirchdorfer, David Novak and Ches Musselman — who purchased the club from the PGA of America in 2022. 

In a statement about Bridgeman's death, Kirchdorfer said he, Novak and Musselman were "heartbroken."

"Our fellow partner, friend, and hero, Junior Bridgeman, was taken from us far too soon," he said, in part. "Although best known for his business and athletic accomplishments, he was an even better person and friend. His humility was real; he always respected and believed in all people. These traits were magnified by his insatiable desire to make a positive difference in this world."

UofL men's basketball head coach Pat Kelsey posted on X about Bridgeman's passing Tuesday evening, saying he was "heartbroken" to learn of his passing.

"Heartbroken by the passing of Louisville legend Junior Bridgeman," Kelsey wrote. "So much more than a basketball player. A brilliant businessman who will undoubtedly be remembered as one of Louisville's all-time greatest citizens. His amazing philanthropy publicly pales in comparison to the thousands of 'anonymous' acts of kindness and generosity for those in need. My prayers go out to Junior's beloved family."

The University of Louisville said in a post on X "The Cardinal community extends our sympathies to Junior's family and friends. He was a Louisville legend who will be deeply missed."

UofL President Kim Schatzel also issued a statement Tuesday evening, calling the passing of one of the university's "most accomplished alumni" a "tragic loss."

Bridgeman attended UofL from 1972-75, playing under coach Denny Crum before moving to the NBA.

"While his play on the court was exceptional, it was as a leader in the business community that Junior truly excelled. He was a longtime franchisee for Wendy’s and Chili’s restaurants, at one time operating more than 450 locations in 20 states. He became a bottler for The Coca-Cola Co. and bought Ebony and Jet magazines," Schatzel wrote. "Last year, Junior bought a 10-percent stake in the Milwaukee Bucks. He was one of a group of four members who own Valhalla Golf Club.

"This past spring, Forbes magazine recognized and celebrated Mr. Bridgeman’s achievement as a former athlete who built a highly successful business enterprise that eclipsed his tremendous success on the court.

"I have gotten to know Junior during my two years here at UofL. What stood out to me was his incredible grace, humility and his deep love for his family, his adopted Louisville home and his alma mater. He mentored and touched many throughout his life and always had time for those who asked for his counsel or support.

"I know you all join Trevor and I as we offer our deepest sympathies to Junior’s family, wife Doris, sons Ryan and Justin, and daughter Eden. He is a Louisville legend who will be deeply missed by our entire community."

Louisville Mayor Craig Greenberg weighed in on social media about the passing of the Louisville legend.

"Today, we lost a kind, generous and groundbreaking legend. He was an All-American at UofL, an NBA All-Star, and a self-made billionaire. Yet, I will most remember Junior Bridgeman for his quiet, impactful assistance to others in need, his love for Doris and his entire family, and his never-ending support for our community," Greenberg said in a statement posted on X. "Junior made us all better people and Louisville a better city. Rachel and I send our love and prayers to the Bridgeman family. May Junior's memory be a blessing."

Kentucky Gov. Andy Beshear took to X to share his condolences. 

"I was sad to hear of the tragic passing of Junior Bridgeman. He continued to make an impact in Louisville long after he took off the (UofL) jersey, serving on the boards for (Simmons College of Kentucky) and (UofL). Britainy and I are praying for his wife, Doris, and their entire family," the governor wrote.

UK men's basketball head coach Mark Pope, also weighing in on X, offering his condolences to Bridgeman's loved ones.

"Condolences to the friends and family of Junior Bridgeman, a college basketball and NBA great, and a giant in the state of Kentucky," Pope wrote. "He made a powerful impact throughout our commonwealth, and we will remember him fondly."

Former UofL men's basketball head coach, current St. John's head coach Rick Pitino wrote that he was sad to hear about Bridgeman's passing.

"So sad to hear the news of the passing of Junior Bridgeman," he wrote in a post on X. "Such a great and humble man. Our thoughts and prayers are with his family."

Former UK men's basketball head coach, current Arkansas head coach John Calipari wrote in a social media post "I'm in shock and so sad hearing that Junior Bridgeman passed away."

"One of the nicest and caring person I've ever met. He was successful in everything he did. He was always looking for win-win opportunities. He treated people right," Calipari continued. "He was (a) beacon of hope for many and a mentor to anyone that asked (for) his help. My prayers to his wife, children and extended family. This one hurts deep. RIP."

Louisville football head coach Jeff Brohm also taking to X to share his condolences.

"We are deeply saddened by the passing of the legendary Louisville basketball player and businessman, Junior Bridgeman," Brohm wrote. "His success made all former Louisville athletes proud, and his generosity was a gift to our community. Our prayers go out to his friends, family, and fans. RIP."

Kenny Klein, former sports information director for UofL's men's basketball program, called Bridgeman "the ultimate role model for any player that followed him at UofL."

"Aside from his astounding success, he was an incredibly humble, generous, wonderful person," Klein continued. "Our Cardinal family lost one of its best today."

Former UofL athletic director Vince Tyra reflected on his relationship with Bridgeman and all the good he did for the community.

"Junior Bridgeman’s passing is shocking and so sad. I feel for Doris, the kids and their extended family. I’m blessed to have called him a good friend and grateful for all the good he did. Known and unknown. His story will be hard to replicate but shows what’s possible. Miss ya JB."

The Muhammad Ali Center also shared its condolences in a post on X, calling Bridgeman a beloved son of Louisville, a prolific businessman, and a revered and respected leader.

"Much like Muhammad Ali, Junior's success in sports—both in the NBA and with the University of Louisville—only served as a platform to advance his life and philanthropy," the statement continued.

"He will be missed by all who knew him. The thoughts and prayers of all at the Ali Center are with his wife Doris, his three children, friends, and the Louisville community who loved him."

Louisville nonprofit OneWest said its board of directors and staff were heartbroken to hear Bridgeman had passed away Tuesday.

"Our board of directors and staff are heartbroken by the passing of Junior Bridgeman," Evon Smith, OneWest president & CEO, said. "Junior was a towering figure and a steadfast champion of our organization’s mission to uplift the West End and our entire city. He was incredibly generous—with his time, sharp business acumen, and financial support. When Junior believed in a cause, he gave it his all, inspiring others to follow his lead. His legacy of leadership and generosity will endure. Our thoughts and prayers are with his wife, Doris, and their children, Justin, Ryan, and Eden."

Churchill Downs Incorporated released a statement from CEO Bill Carstanjen regarding Bridgeman's passing. Bridgeman was an active member of the CDI Board of Directors since 2012.

“Junior was not just an esteemed member of the CDI Board of Directors, but a one-of-a-kind figure who embodied the spirit of the Kentucky Derby and whose entrepreneurial vision and commitment were instrumental in shaping our company. His insights and leadership were invaluable, steadily advising us through opportunities and challenges with grace, calm and wisdom.

"Over the course of a lifetime, you can count yourself lucky if you meet one person like Junior Bridgeman. His kindness and humility masked a life of extraordinary accomplishment and profound impact that extends far beyond our organization; he has indelibly shaped the fabric of Louisville, inspiring countless individuals with his sage leadership and generosity. All of us at Churchill Downs are devastated by his passing.

"We extend our deepest heartfelt condolences to his wife, Doris and his children Eden, Justin and Ryan, and we join his family and countless friends in mourning the loss of this great man and dear friend.”

Simmons College of Kentucky in Louisville, one of only two Historically Black Colleges & Universities in Kentucky, honored Bridgeman's life.

"Simmons College of Kentucky honors the life of Junior Bridgeman, a longtime trustee and valued member of our Falcon Family. We ask that Falcon Nation keep the Bridgeman family in prayer as they navigate this season of bereavement," the HBCU said in a statement.

Basketball great Earvin Magic Johnson shared an emotional tribute in honor of his friend in a post on X Tuesday evening.

The two played against one another during their time with the NBA, but Johnson said what he will remember most about Bridgeman was his character, his kindness, and his gentle soul, calling him "one of the nicest guys you would ever want to meet."

"I’m saddened to hear of the passing of my friend Junior Bridgeman. I had the privilege of playing against him, and I’ll never forget how he had one of the sweetest jump shots in the NBA. But it was his character, his kindness, and his gentle soul that truly left a lasting impression on me. He was one of the nicest guys you would ever want to meet.

"What people don’t realize is Junior didn’t make a fortune as a player, but he turned what he earned into something extraordinary, becoming a billionaire African American businessman in this country. His business portfolio included owning 450 Wendy’s and Chili’s franchises in 20 states, Coca-Cola bottling operations in the US and Canada, Ebony and Jet magazines, Valhalla Golf Club in Louisville, and he was a minority owner of the Milwaukee Bucks. Junior also served on the boards of PGA of America, Churchill Downs Inc, Fifth Third Bank, Jackson Hewitt, Governors Scholar Program, Crusade for Children Foundation, University of Louisville’s Board of Trustees, Louisville Arena Authority, and more. He is the blueprint to so many current and former athletes across sports that success doesn’t end when you're done playing.

"Beyond business, Junior and his wife Doris made a lasting impact by opening doors for African Americans at the Kentucky Derby. Through their annual pre-Derby party and fundraising efforts, they gave access to so many, including myself, to experience this iconic event - something that had historically been out of reach for many in our community.

"Thank you, Junior, for being an inspiration on how to be a man, a husband, a father, and a businessman. You spent so much of your post-playing career mentoring and educating athletes and I always reference your journey when I speak to young athletes about transitioning from the court or field to the boardroom. Your legacy will transcend beyond your financial success to the doors you opened for so many and inspiring generations to come. Rest in peace, my friend. Cookie and I will be praying for his wife Doris, kids Eden, Justin, and Ryan, and the entire Bridgeman family."

Shaq also reflected on the passing on his friend, discussing the loss of Bridgeman on NBA on TNT. 

"This one really hit hard for me," Shaq said, adding that Bridgeman was one of his biggest inspirations for life after the NBA.

Andre Iguodala, executive director of the National Basketball Players Association (NBPA), said the group was "deeply saddened" to learn of Bridgeman's passing Tuesday.

"His legacy and success extend far beyond the game of basketball, and the impact he made here at the NBPA will never be forgotten," the statement read. "We will forever be grateful to Junior for serving as our President during a pivotal period in the 1980s that led to the modern day Collective Bargaining Agreement our players benefit from today.

"I know I can speak for all of our members in saying our condolences are with the family and friends of Junior during this difficult time."

Louisville Rep. Morgan McGarvey shared his condolences in a statement also posted on X Tuesday evening.

"Heartbroken to hear of Junior Bridgeman's passing. He leaves behind an immeasurable legacy, on and off the court — as a basketball legend, businessman, philanthropist, and so much more," McGarvey said. "My heart is with his loved ones and our entire community as we mourn this loss."

Kentucky Sen. Mitch McConnell also took to social media Tuesday evening, sharing a statement about the loss of the proud Louisville Cardinal.

"Elaine and I were saddened to hear about the passing of our friend, Junior Bridgeman. Not only was he a proud Louisville Cardinal, he was a successful businessman and philanthropist who loved the University and the City he called home," McConnell wrote. "Elaine and I send our condolences to his wife, Doris, his three children and all those who knew and loved him. He will be missed."

Hall of Fame sportswriter and columnist Dick Weiss echoed the sentiment shared by many who are mourning Bridgeman—that he will be missed by everyone.

"Junior Bridgeman, who had an outstanding basketball career with the University of Louisville and the NBA Milwaukee Bucks, has passed away at the age of 71 after collapsing at a charity event in Louisville," Weiss wrote. "Bridgeman, who transitioned from sports to become a billionaire through smart business ventures, was known for his philanthropy, particularly in his hometown. He will be missed by everyone."

This story may be updated. 

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